Elevating Aina Films’ Online Presence Through UX-Led Design
This project aimed to elevate Aina Films’ online presence through thoughtful UX/UI design. The challenge was to craft a visually immersive, high-end platform that showcases their storytelling talent and attracts couples looking for bespoke, cinematic wedding films.
Overview
Aina Films crafts premium, tailor-made wedding films rooted in emotion and elegant storytelling. As a newly founded brand in 2024, they needed a website that could serve as a strong entry point for clients clearly conveying their passion while appealing to couples looking for a refined, cinematic experience.
I collaborated with the founders to understand their business positioning, service offerings, audience expectations, and brand tone. Based on these insights, I created wireframes and a refined visual design that aligns with their luxury aesthetic.
Objectives
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Position Aina Films as a premium, story-driven wedding videography brand
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Communicate their process, quality, and customized packages
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Showcase films, client stories, and brand personality
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Create a smooth, visually captivating browsing experience
1. Story-First Homepage
The homepage opens with a cinematic hero section that instantly draws visitors into Aina Films’ storytelling approach, creating an emotional first impression that visuals can deliver better than words. This is followed by sections that highlight why clients choose Aina, authentic testimonials for trust-building, and a clear contact call-to-action that simplifies the next step.
2. Portfolio & Film Gallery
High-quality film previews are presented in an elegant, easy-to-browse portfolio gallery, giving visitors straightforward access to a curated selection of wedding films. Each project provides a cinematic sample that reflects Aina Films’ storytelling style, allowing couples to deeply understand the brand’s quality, offerings, and artistic vision before reaching out.
3. Tailor made services
Aina Films includes a dedicated section that clearly lays out their service offerings, optional add-ons, and an overview of the booking process. The information is organized in a clean, structured format to help users quickly understand what is included and how packages can be customized. This clarity supports decision-making for premium clients while maintaining the brand’s refined, high-end tone.
4. Clear Contact & Inquiry Flow
The contact page features a streamlined inquiry form designed to minimize friction and reduce abandonment. By limiting the number of required fields and keeping the layout clean and minimal, the form supports quick completion while maintaining the brand’s refined tone. Clear confirmation messaging sets expectations that the team will follow up promptly, creating a smooth and user-friendly conversion point.
learnings
Balancing Storytelling and Usability for a Premium Experience
1. Minimalism drives action: Reducing the form to only essential fields significantly lowered cognitive load and encouraged users to start the inquiry process without hesitation.
2. Clarity builds trust: Explicitly stating that the team will follow up reinforced transparency and set the right expectations, which is especially important for high-emotion services like wedding videography.
3. Language matters: Using warm, human-centred microcopy helped the form feel inviting rather than transactional.
4. Mobile-first thinking: Many couples browse on mobile, so ensuring large tap targets, clean spacing, and short-scroll interactions was crucial.
IMPACT
Improving Lead Quality with a Minimal, Story-Driven Experience
1. Higher Form Completion Rate: Simplified layout and minimal input fields reduced drop-offs.
2. Stronger Lead Quality: Clear expectation-setting resulted in more thoughtful and relevant inquiries.
3. Enhanced Brand Perception: The minimal, cinematic aesthetic reinforced Aina Films’ luxury positioning and created a cohesive experience.
4. Faster Communication Pipeline: Capturing only key information upfront allowed the team to respond quickly, improving the client experience early in the journey.