Designing at Enterprise Scale: Avaya Product Suite & Design System
Shaping complex enterprise products and building a unified design system across Avaya's global product ecosystem.
Company
Avaya
Domain
Enterprise Communications
Duration
~ 4 years
Role
UX Designer
Privacy Notice:
To respect privacy requirements and NDA agreements, this project shares a high-level overview rather than detailed project breakdowns.
Over a four-year engagement with the company, the work covered multiple projects and features, so specific implementations and UI screens are intentionally omitted.
Company Overview
Understanding the scale and complexity of Avaya's enterprise ecosystem.
Avaya is a global leader in enterprise communication and contact center solutions, serving large-scale organizations with mission-critical systems.
Its product ecosystem spans call center operations, system administration, and communication management tools—used daily by administrators, agents, and IT teams across industries.
MY ROLE
As Product Designer, I translated complex enterprise requirements into usable, scalable design solutions.
01
Requirements & Strategy
Understanding business and technical requirements, solving complex enterprise data and workflow challenges.
02
Design & Systems
Creating wireframes and high-fidelity UI designs, contributing to design system foundations and components.
03
Cross Team Consistency
Ensuring consistency across multiple products and teams, partnering closely with Product Managers, Engineers, QAs and other design team members .
Project Scope
I worked across multiple Avaya enterprise products, due to vast scope of projects, here are some overview prototypes and UI screens.
Products
2018
Workspaces
2019
IPOCC
2021
CCaaS Landing Page Designs
2018
Workflow Manager
2019
Device Enrolment Services
2021
NGM Layout Manager
Design System Initiative
In parallel, I was part of the Global UX Team, where we created Avaya's NEO design system, including visual identity, components, and documentation. Each component and element was rethought and refreshed to match current business standards.
Design approach
A structured approach to tackling enterprise complexity at scale.
01
Enterprise first problem solving
I focused on clarity over novelty; prioritizing information hierarchy, predictable interaction patterns, and reduced cognitive load for power users.
Design decisions were grounded in real operational workflows, not surface-level aesthetics.
02
Cross Functional Collaboration
Worked with PMs to align on business goals, partnered with engineers to ensure feasibility, and collaborated with QA to account for edge cases.
This ensured were buildable, scalable,and resilient.
03
Design System & Brand Revamp
Built a unified visual language, created reusable UI components, defined interaction standards, and launched a dedicated design system website.
The system acted as a single source of truth, improving speed, consistency, and collaboration across teams.
The Challenge
Avaya's products were powerful but highly complex.
Key Challenges
products with inconsistent UI patterns across the enterprise suite
of dense data configurations and advanced enterprise workflows.
teams designing in silos without shared standards
single source of truth for design standards existed
Core Challenge
Align design across products without disrupting existing enterprise users during a major brand transformation.
Design approach
A structured approach to tackling enterprise complexity at scale.
01
Enterprise first problem solving
I focused on clarity over novelty; prioritizing information hierarchy, predictable interaction patterns, and reduced cognitive load for power users.
Design decisions were grounded in real operational workflows, not surface-level aesthetics.
02
Cross Functional Collaboration
Worked with PMs to align on business goals, partnered with engineers to ensure feasibility, and collaborated with QA to account for edge cases.
This ensured were buildable, scalable,and resilient.
03
Design System & Brand Revamp
Built a unified visual language, created reusable UI components, defined interaction standards, and launched a dedicated design system website.
The system acted as a single source of truth, improving speed, consistency, and collaboration across teams.
Key Learnings
Insights gained from designing at enterprise scale with cross-functional teams.
Designing for Enterprise Scale
Developed the ability to design clear, usable interfaces for data-heavy enterprise products used by power users managing complex systems.
Product vs. Service Design Mindset
Learned how product organizations differ from service environments emphasizing long-term ownership, scalability, and continuous iteration over one-off deliveries.
Operating Within Distributed Teams
Gained experience working across multiple teams that operated independently, while ensuring design consistency across a connected product ecosystem.
Adapting to Evolving Design Tools
Navigated transitions across design tools from Adobe Illustrator to Adobe XD and eventually Figma while migrating legacy designs and workflows. This strengthened my ability to adopt new tools quickly and maintain continuity as design systems and industry standards evolved.
The Challenge
Avaya's products were powerful but highly complex:
Multiple products with inconsistent UI patterns
Dense data, advanced configurations, and enterprise workflows
Different teams designing in silos
No single source of truth for design standards
Design Approach
A structured approach to tackling enterprise complexity at scale.
Enterprise-First Problem Solving
I focused on clarity over novelty; prioritizing information hierarchy, predictable interaction patterns, and reduced cognitive load for power users.
Design decisions were grounded in real operational workflows, not surface-level aesthetics.
Cross-Functional Collaboration
Worked with PMs to align on business goals, partnered with engineers to ensure feasibility, and collaborated with QA to account for edge cases.
This ensured were buildable, scalable,
and resilient.
Design System & Brand Revamp
Built a unified visual language, created reusable UI components, defined interaction standards, and launched a dedicated design system website.
The system acted as a single source of truth, improving speed, consistency, and collaboration across teams.
Work Across Avaya’s Enterprise Product Suite
Representative UI screens from multiple Avaya platforms, shared at a high level to respect confidentiality.
Tools & Methods
Design Systems
Enterprise UX
Wireframes
Design Reviews