Elevating Aina Films' Online PresenceThrough UX-Led Design
The challenge was to craft a visually immersive, high-end platform that showcases their storytelling talent and attracts couples looking for bespoke, cinematic wedding films.
Platform
Website
Industry
Wedding Videography
Timeline
2024
Role
UI/UX Designer
Overview
Understanding the brand and defining success metrics.
The Brand
Aina Films crafts premium, tailor-made wedding films rooted in emotion and elegant storytelling. As a newly founded brand in 2024, they needed a website that could serve as a strong entry point for clients, clearly conveying their passion while appealing to couples looking for a refined, cinematic experience.
My Approach
I collaborated with the founders to understand their business positioning, service offerings, audience expectations, and brand tone. Based on these insights, I created wireframes and a refined visual design that aligns with their luxury aesthetic.
Design Requirements
01
Position brand as a premium, story-driven wedding videography brand
03
Showcase films, client stories, and brand personality
02
Communicate their process, quality, and customized packages
04
Create a smooth, visually captivating browsing experience
Visual And Showcase Design
Key screens and interactive elements that bring the Aina Films brand to life.
The design language prioritizes cinematic aesthetics dark backgrounds, elegant typography, and generous whitespace that lets the video content breathe. Every interaction was crafted to feel premium and intentional.
01
Homepage Hero Experience
Full-screen cinematic video hero with elegant typography and smooth scroll transitions that immediately convey the brand's premium positioning.
Hover to play
02
Portfolio Gallery
Immersive video grid showcasing featured wedding films with hover-activated previews and seamless navigation.
Hover to play
Design Deliverables
Apart from these assets, I designed the website on WIX editor.
Website Design
Figma
Mobile Responsive
Figma
Component Library
Design System
Balancing Storytelling and Usability for a Premium Experience
Key Learnings
Minimalism as a Brand Statement
For a luxury service, less truly is more. Stripping away visual clutter allowed the films and imagery to take center stage, reinforcing Aina Films' premium identity.
Clarity builds trust
Couples seeking wedding videographers value transparency. Clear service descriptions, pricing hints, and straightforward CTAs reduced friction and built trust.
Emotional Language matters
Every word on the site was chosen to evoke emotion—'cinematic', 'timeless', 'your story'. This language aligned with what couples actually search for.
Mobile-first thinking
With over 60% of traffic coming from mobile, designing for smaller screens first ensured the experience felt native and frictionless on any device.
Impact & Results
Measuring success through lead quality and brand perception.
The website transformed Aina Films' digital presence, creating a premium first impression that converts browsers into qualified leads. The design successfully positions the brand in the luxury wedding market.
40%
Higher Form Completion Rate
Simplified layout and minimal input fields reduced drop-offs significantly.
2.5x
Lead Quality Improvement
Clear expectation-setting resulted in more thoughtful and relevant inquiries.
60%
Mobile Traffic
Mobile-first design captured the majority of browsing couples effectively.
Qualitative Outcomes
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Enhanced brand perception through minimal aesthetic
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Cohesive brand experience across all touchpoints
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Scalable design system for future content updates
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Faster communication pipeline with streamlined inquiry process